Young designer aims to show pride, passion China’s homemade aircraft carrier Shandong brings

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Sailors in the fashion clothing pose in front of the aircraft carrier Shandong for the street style photos. Photo: Courtesy of Glory Made

Editor's note:

China's first white paper published recently on its youth describes its young generation as "confident, aspirant and responsible". According to the document, Chinese youth possess a global vision and stand at the forefront of the times bursting with commitment: pursuing lofty ideals with a firm belief in socialism with Chinese characteristics. Young people are also described in the paper as full of patriotism, displaying the sterling quality of living up to responsibilities and striving to be contributors to the country's development.

Wednesday marks the national Youth Day, which falls on May 4 to honor the patriotic youth movement - the 1919 May Fourth Movement that began 103 years ago. On this special occasion which also marks the 100th anniversary of the founding of the Communist Youth League of China, the Global Times presents a series of stories about four prominent figures of the young generation, who were nourished in great times with ample opportunities and have been sparing no efforts in promoting Guochao, also known as Chinese trends or "China chic", to the international stage. Looking ahead to the new era, their stories fully showcase that youth is the most active and vital force in society and the hopes of a country and the future of a nation lie in their hands. This is the second part in the series in which we can get to see these young faces, a young designer who is helping popularize China's aircraft carrier culture centering the Shandong vessel.The rest stories are Gen-Z director amazes world with ancient dancing show, pledges to be cultural promoter, and Young Chinese culture promoter presents traditional handicrafts to Oxford Uni and Milan Fashion Week.

It was April 23, the PLA Navy Day in China, and 24-year-old Tang Ziwei was even busier. The designer behind the fashion line of the Shandong, China's first domestically designed and built aircraft carrier, had to catch up for new products to meet the enthusiasm among young people for China's own fast developing naval culture.

"Not only the whole team including me but also thousands of China's navy fans are so excited about the day, when we can cheer for China's navy," the 1998-born Tang told the Global Times. "What's more, I feel even prouder to part of it, being able to contribute to the country's own navy culture with my talent and the understanding of China's culture".

Three years after the Shandong vesselwas launchedin 2017, the Glory Made, the studio that Tang works at, released the first culture products for the ship from baseball cap hats to toy models. "It turned out to be a great success among young public, who show great interest in the Shandong vessel and our navy," recalled Xie dahuan, who runs the studio. "All sold out. People need to make orders first and wait for weeks before receiving them."

Sailors in the fashion clothing pose in front of the aircraft carrier Shandong for the street style photos. Photo: Courtesy of Glory Made

Passion for PLA Navy

The passion and pride for China's own homemade aircraft carrier influence ordinary people who are willing to get close to it, but also the designers like Tang who make it their own dream to getting more people fall in love with China's own naval culture.

In order to achieve that goal, the Glory Made released the fashion clothing line in the summer of 2021, which includes T-shirts, jackets, shorts and even the popular flight jackets full of China's own design languages and culture elements.

"You see the logo that we designed, the Chinese characters as well as the pandas graphic designs ... they are unique and represent our young people's cultural confidence," said Tang, who visited the Shandong ship for inspiration only months after joining the studio.

Having been fully prepared to see such a large ship, 300 meters at length and over 20 floors tall, she was still stunned to stand in front of the 75,000-ton sea giant. "It is too spectacular. Words can't even express my feelings that time: pride, excitement, joy and more," she recalled.

Claiming she wasn't a military fan herself, the young girl fell in love with the ship after the trip. "Stepping on the ship and talking with these young people, soldiers, pilots, most at my age, help me make up the mind to introduce to more people with the pride feeling, passion and positive energy that I learned from them and experienced myself," she said. Even her PC's wallpaper is a picture of the Shandong vessel.

Photo: Designer Tang Ziwei

Chinese aesthetic culture

How to make young people be attracted to these cultural products has been something that Tang and her colleagues started to plan from the very beginning. Every detail has been carefully added with China's elements like propitious clouds embroidery on the baseball cap.

To Tang, create things with Guochao or China chic style is the reason why she started. "Staying true to my original heart means that I need to apply these inspirations that our own culture brings and show the cultural confidence that wearing these products can bring," she said. Tang hopes to spread traditional culture among her peers especially those born after 1995.

As one of them, Tang knows better than anyone else. "We are growing up during the country's fast developing period and witnessing the strength of China. So we are eager to tell the world about our sincere patriotic feelings and cultural pride."

Clothing is the best carrier of that cultural onfidence. In Tang's designs, the name of the Shandong ship in Chinese characters is embroidered on the front of their most popular flight jacket, bring a feeling of "fancy and high class"; "Serve the People," the Chinese writing of the Communist Party of China's motto is also attached on several styles of T-shirts that both young people and sailors on the Shandong ship love to wear.

A series of street-style photo shoots that the sailors and pilots in these clothes posed in front of the ship has been widely covered by both Chinese media outlets and overseas ones like CNN.

According to Tang, the T-shirts imprinted with the image of a robot panda are also popular with young sailors due to the design which they find cool, half of the lovely beast in the suit of a jet pilot and the other half in the X-rayed mechanical structure while its claws being boosted with jets.

Besides, due to the safety requirement on the ship, these sailors have to wear clothes made of pure cotton in some occasions. "Xinjiang cotton, one of the best in the world has been wildly used on the whole clothing line. It feels soft and comfortable," she added.

From the raw material and designs, Tang and her colleagues are choosing the best of the best of the Shandong cultural products. "Young people like me, who refuse the idea of tangping (lying flat), are working in every area to let the world see the strength of Chinese people, the power of Chinese design and feel the warmth of Chinese culture," Tang said. 

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Money, money, money ... Love of money is the root of all evil !

Lets not use Money as an all-powerful weapon to buy people

ONE can safely assume that the subject of money would be of interest to almost all and sundry. ABBA, the Swedish group, sang about it. Hong Kong’s canto pop king, Samuel Hui made a killing singing about it. Donna Summers, Pink Floyd, Dire Straits, Rick James and quite a few more, all did their versions of it.

Is money all that matters? The ‘be all and end all’ of life?

This will certainly be a fiercely-debated subject by people from both sides of the divide; the haves and have nots. Just last week, my 12-year-old asked if the proverb Money is the root of all evil is true. Naturally, like most kids of his generation, he would not have a clue as to how difficult it is for money to come about. Or why, when it does come about, it has the power to make and break a person. To a Gen-Z kid, the concept of having to ‘earn’ money is somewhat alien. Simply because everything he ever needs and beyond is ‘magically’ provided for.

Forget about teaching this generation to earn their keeps, just expecting them to pick up after themselves is a herculean ask. But we are not here to talk about that, instead, is money really the root of all evil? Perhaps, the proper answer would be ‘the love of money is’.

Let’s see what sort of evil comes with this love of money. Top of mind would be corruption, covetousness, cheating, even murder, just to name a few. These, of course, are of the extreme.

What about at the workplace? How does the love of money or rather the lure of money affect the employment market? Let me take on a profession closer to my heart, the advertising industry. Annually, our varsities and colleges churn out thousands of mass communication and advertising grads. Of these, only a handful would venture into the industry. Where have all the others gone?

A quick check with fellow agency heads reveals that many have opted to go into the financial sectors as the starting packages are somehow always miraculously higher than those offered by advertising agencies. A classic case of money at work. For those who have actually joined the ad industry, some get pinched after a while because of a better offer of ... money, and more. (As if this is not bad enough, the “pinchers” are often not only from within the industry but are clients!)

The fact is there is absolutely nothing wrong in working towards being the top of one’s profession and getting appropriately remunerated for it. The problem starts when money is used as the all-powerful weapon to ‘buy’ people. Premium ringgit is often paid to acquire many of these hires, some of whom, unfortunately, are still a little wet behind the ears. Paying big bucks for talent is all right, as long as the money commensurate with the ability and experience of the person.

Case in point is if an individual is qualified only as a junior executive with his current employer, should he then be offered the job as a manager and paid twice the last drawn salary? All because some of us are just so short on resources.

Now, hypothetically, if this person was offered the managerial post anyway, would he be able to manage the portfolio and deliver what is expected of him? Would he, for instance, ask what he needs to bring to the table? After all, he has suddenly become the client service director and draws a salary of RM20k a month. Does he actually need to bring more new businesses, or what? We can call ourselves all sorts of fancy titles but the point is we have got to earn it. As they say, the proof of the pudding is in the eating.

Having served on the advertising association council for the past nine years and presiding over it the last two, it concerns me greatly to see the how money is affecting and somewhat thinning the line of qualified successors to the present heads.

The lack of new talents coming into the ad business is increasingly worrisome. Though it may look a seemingly distant issue to most clients, they must now take heed. The agencies are business partners and if there is going to be a dearth of talents it will surely affect the clients’ business in the near future. So rather than pinching the rare good ones from the agencies, would it then not be in the clients’ best interest to instead remunerate the agencies so to secure better and higher standards of expertise? Food for thought, eh?

Pardon me for being old school. I am a firm advocate of the saying that one should not chase money. First learn to be at the top of your trade and money will chase you. Then again, we are now dealing with and learning how to manage the present generation. A generation of young, smart, fearless, and somewhat impatient lot who may not be as loyal as their predecessors. A generation that loves life and crave excitement. Adventure is in their blood and ‘conforming’ is a bad word. And money, lots of it, makes the world go faster for them.

As elders, we need to look hard and deep into how to inculcate the right value of money in this new generation. These are our children. They are the future. If we make no attempt to set this right and instead keep on condoning the practice of over-remunerating them, we will be in trouble. The fact that Malaysia will soon have to compete in the free-trade region further allows money to flex its muscles more. I shudder to think what would happen to our young ones if we keep on mollycoddling them with the wrong idea that they ought to be highly paid just for breathing.

Folks, my sincere apologies if I have inadvertently touched some tender nerves but a wake-up call this has to be. For our dear clients, think about the proposition to review your agency’s remunerations – upwards I mean. This, over taking people from the industry, will save you more in the long run.

For those of us in the agencies, let us keep polishing up our skills and not let money be the sole motivator. If you are good, others will take notice. Work hard, the rewards will come. Just exercise some patience.

I leave you with a saying that one Mr Jaspal Singh said to me when I was a rookie advertising sales rep with The Star eons ago: “Man make money, money does NOT make a man”. (Or woman, of course.)

Till the next time, a very Happy Deepavali to all.

God bless!

 By Datuk Johnny Mun, who has been an advertising practitioner for over 30 years, is president of the Association of Accredited Advertising Agents. He is also CEO of Krakatua ICOM, a local ad agency.