Time to change!

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LADIES and gentlemen, we are now moments away from 2014. If you are an employee, most of you will be looking forward to this time of the year as it may mean year-end holidays and bonuses.

Some of you may also be busy making your New Year resolutions. But if you are a business owner, you may be busy coming up with your business plan for next year.

Planning for the year ahead requires a bit of both reflecting on the past and looking forward to the future. Apart from my own annual business plan, as a marketing consultant, I also help some of my clients come up with their marketing plans for the year ahead, or elements of the plan.

The first order of the day is to narrow down the objectives and then come up with goals and plans to achieve those goals.

Naturally, the goals and objectives are always positive and geared towards growth. But any marketer or business owner will tell you, the marketing plan is always one of the plans that are changed the most throughout the year. Depending on what the company is offering and which market they operate in, for some companies, the marketing plan can be so fluid and dynamic that it can be changed as frequently as once a month or week.

Marketers have it tough and I often tell people who aspire to be marketing managers or want to be hired as one that if you are the type of person who likes routine work or following a set of rules, you are not suitable to be a marketer. People who are successful marketers are not just required to be able to change quickly when it comes to their marketing activities but also know how to run faster than the pack. Basically you cannot provide strategic marketing direction without knowing what is ahead or at least having the foresight to understand what will take place.

But change is something not everyone can embrace with open arms, especially for entrepreneurs. It always feels safe to stick to the same business model or plan every year. They think that as long as that plan is not “killing” the business, why not? For example, I am always amazed by one of my friends who is still using a very old handphone (I think it is eight years old) while I have already changed three phones in the span of that period.

He can afford a new one, but stubbornly refuses to get one. Two years ago, his nephew had enough of his stubbornness and bought him a touchscreen smartphone. When I met this friend again recently, I saw he was still using the old phone. I asked about the new phone and he said it was sitting in his drawer as he found it just too troublesome to transfer all his contact details from the old phone to the new one. He was comfortable with the functions of the old one and did not feel like learning the functions of the new phone.

He does not realise just how much he is missing out on.

While there are few people like my friend, I think sometimes entrepreneurs can be like that when it comes to things they need to change in their business. It could be a non-performing employee whom they know they should have let go a long time ago, but just did not want to for fear of rocking the boat.

So they end up paying for non-performance year in and year out, to the detriment of the business.

It could be products they need to retire from their offerings or offices or outlets they need to relocate. It could also be about learning new things or new technology and starting from zero again.

All are hard and uncomfortable decisions especially when change is involved. Change is risky and can be a scary path, but if deep down we know and realise that the change will bring about something better, then we should not be afraid to change. Now is the time.

Contributed by Jeanisha Wan

Jeanisha doesn’t like last minute changes, but equates the need to change with water that needs to be constantly flowing to be fresh. She is more fearful of having her business end up like the water in the Dead Sea. Talk to her at talk2jeanisha@gmail.com. Happy New Year!

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Five steps to business success for 2014

Preparations: A well-crafted business plan is like a roadmap for the year.

 How to develop a business plan for the new year

Here we are at the end of another year. For many business owners, it’s the right time to map out a strategic plan for next year. A well-crafted business plan is your roadmap to success and an easy way to stay on task for future growth, projected income and increased profits. Take one or two days now to develop a plan and you will save time, energy and maybe even a few dollars. Here’s how to develop a business plan for 2014 in five easy steps.

Set projected income

The very first thing you need to do when creating a business plan for the year ahead is to decide how much you plan on earning and what specifically you are looking to achieve. Setting these goals is only the first step, because outlining your plan for future months describes how you will get there and is the true blueprint for success.

Reflect on your current business models and income sources to help you determine your ideal income. If you’re having difficulty, evaluate these factors:

• ·Do you need to identify a different profile that can spend more?
• ·Would including a recurring element to your business increase profit?
• ·Should your pricing be re-evaluated?
• ·How is your marketing plan? How can you expand it to achieve more?

Set incremental goals 

The key to success in creating a business plan is detail and consistency. And every goal needs to be broken down into smaller tasks and objectives to ensure you are reaching your target audience and you have a plan for how to obtain your new income level.

Even the best plan is useless without milestones and success at reaching large goals comes from knowing how to create smaller, more attainable objectives. Simplify your income goals by this equation: Income per client x number of clients x frequency of clients = income. Clearly defined and manageable objectives- six months, monthly and weekly- will give you the momentum you need to reach difficult milestones while keeping a larger goal in view. Besides, this process gives you a bird’s eye view of exactly what income level needs to be reached within a certain time frame to stay on track for success.

Map out marketing

After determining what your income stream should be, it’s time to create a formula for acquiring the clients. The most effective way to reach a target audience and the only way to secure new customers is through marketing. After all, if no one knows you exist, no one will buy your products or services.

Take a long hard look at your current marketing activities and decide which strategies are effective and can be reused, even expanded, and which should be discarded. The right marketing can bring a steady stream of new clients, as well as build brand loyalty and solidify trust with existing customers.

Here are the most effective and commonly used platforms for acquiring new clients. Make sure to allocate sufficient time and budget for each:

• ·Strategic Print Advertisement (Appear in front of your ideal prospects)
• ·Online Marketing Strategies (Content to educate and entice)
• ·Media Recognition (Position yourself as the expert authority)
• ·Social Media (Facebook, Twitter, LinkedIn, Google+)
• ·Networking and collaborations

Develop your team

Now that you have clearly defined, obtainable goals and a strategic marketing plan, it’s time to start thinking about how you are going to make it happen. It’s nearly impossible to achieve all of your goals by yourself and the best plans are always complemented by a strong team. Decide who you need and how they will help you achieve your milestones within your deadline.

Virtual teams are always an option, and can execute elements of your business plan simultaneously. On the other hand, you can also evaluate a current team or bring in someone new to free up time for you to execute growth campaigns.

Evaluate expenses 

Unfortunately, like everything in life — business costs money. However, by carefully evaluating all of your marketing activity and tracking return on investment stringently, you’ll have a better idea of where the money is going and how best it should be spent. Many business owners make the mistake of looking exclusively at gross profits, neglecting net profits. Make certain to record everything and be very clear about profits before taking on any new activities. This disciplined approach will help ensure that your ideal income is indeed profits.

Crafting an effective business plan is easy with a few good tips and the right information. By defining incremental goals, developing a marketing strategy, building your team and keeping an eye on expenses, you will be more than ready to charge into 2014 with spirited enthusiasm as you watch your business transform.

Contributed by Pam Siew

> Pam Siow is the founder of ThinkSpace. A renowned business coach within the region, Pam helps hundreds of business owners and corporations gain true success and profits with her knowledge and real-world experience. Find out more at ThinkSpace.com.my/ Internetbizownersclub.comnow.

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Keeping a pledge to fitness resolutions for a new year new beginning 2014

Two heads are always better than one, so grab a friend to exercise with. The support and motivation will go a long way towards achieving results. – AFP

A new year signals a new beginning, but are fitness resolutions necessary when most people can’t sustain them?

RESOLUTIONS are never easy to keep, especially fitness ones.

Every year-end, I hear these mantras from at least a dozen people: lose weight, get toned, enrol in yoga, run faster, muscle up, eat less...

It’s like a pledging ritual, but without proper planning and implementation. Only one, at most two, will doggedly stick to the resolve. Hats off to them.

Most people gear up to hit the gym come Jan 1, follow through for the first couple of months, hit a roadblock (most likely from laziness, muscle soreness or injuries), and eventually, slide off the commitment ladder. This is also the period when gyms, as well as wellness and slimming centres, offer huge promotions to entice new clients.

Don’t be fooled or gullible enough to fall into this trap unless you know you have the perseverance to succeed.

Resolutions seem possible at the start of the year, but become impossible as the days and months whiz past. Or, you’ve set unrealistic expectations. Habits and behaviours require time to change, so don’t be too tough on yourself.

One of my Pilates students has told me countless times that his intention is to lose his belly fat. He’ll point to a macho guy at the gym and say, “I want to look like that.”

Not wanting to engage in a lengthy discussion about body types, every year, I’ll advise him on a workout regime he can adhere to. He’ll pump iron, run on the treadmill, and attend classes diligently the first few weeks.

Then poof!, he disappears, citing work, travel, weather and family issues. By year-end, he’ll reappear, pinch his spare tyre and exclaim, “Look at this!”

I’ll look and smile knowingly. This scenario has continued for the past five years. Buddy, I can’t help you if you don’t help yourself.

So this year, why not do something different before embarking on your fitness goals?

First, sit on the couch and get your cravings out of the way. Yeah, that’s right. Allow yourself to binge to your heart’s desire to usher in the New Year. Put your feet up, snack on your favourite food – junk included, and sip your preferred drink, while watching the telly.

It’ll feel good for a while, but pretty soon, you’ll be sick of the over-indulgence and yearn for a more meaningful activity.

When you have mental clarity, focus on a fitness programme that is attainable. Ditch the impossible resolutions (e.g. losing 20 kilos in six months), but take your health and self-improvement goals one baby step at a time.

Unlike food, the endorphins released during exercise leave you feeling high for a longer time. Not only does it boost your mood, it also helps you get in shape.

Have you heard of anyone feeling depressed after a round of exercise? Fatigued, yes, but they’re rarely down in the dumps.

Physical activity doesn’t have to be complicated, so here are some tips for a healthy start:

Always warm up before starting a physical activity

Warming up is essential to prepare the body for energetic activity and reduce the risk of injury. The purpose is to ease both the mind and body from a state of rest into a state of strenuous activity.

A warm-up routine should consist of a 10-minute cardio workout, such as skipping or brisk walking, and five to 10 minutes of gentle loosening exercises, which produces a light sweat (for example, rotation of the ankle, wrists, shoulders and hips).

Increasing the core and muscle temperatures helps to make muscles loose and supple. Besides increasing the heart rate and boosting blood flow, warm-ups supply oxygen to the muscles and prepare the body for action.

Walk, walk and walk

If you have limited finances or lack time to join the gym, go brisk walking, weather permitting. Avoid taking lifts, but walk up the stairs, walk to the shops, walk around the park or walk to your colleague’s cubicle instead of phoning or sending her/him an Intranet message.

Walking has multiple benefits, including helping against heart disease, high blood pressure and type 2 diabetes.

Work out with a friend

Two heads are always better than one, so grab a friend to exercise with. The support and motivation will go a long way towards achieving results. And with the crime rate these days, it’s better to have a companion, especially if you’re doing an outdoor workout.

Commit to early morning exercise

Everyone needs an extra minute of sleep, but if you can rise early and squeeze in at least 30 minutes for exercise, you’ll be more likely to keep to your regime.

Plus, once you get the exercise bit out of the way, you’ll also have plenty of energy left for the rest of the day.

Combine cardio and strength training

Instead of allocating separate days for cardio and strength training, combine both. Do a two-minute cardio routine and add two strength moves (e.g. crunches and push-ups). Repeat the cardio and add two more strength moves (e.g. squats and tricep dips).

Not only does it help with muscle retention, but it also promotes a faster metabolic rate and enhances lipolysis, speeding up the rate of fat loss.

Cool down and stretch

Cooling down is equally as important as warming up, though many people fail to realise this and jump into the next activity immediately.

Cooling down restores the body to a pre-exercise state in a controlled manner, helps the body repair itself, and can lessen muscle soreness the following day. Gentle walking for five to 10 minutes is good to recover the heart’s resting rate. After that, perform some static stretches by holding the stretch for at least 20 seconds.

Eat healthy

Try to eat healthy (cut out the fried stuff) and load up on fruits and veggies, but don’t skip your favourite desserts, no matter how sinful they are. Instead, have a mini serving to satiate your taste buds.

Research reveals that skipping dessert can backfire and leave you wanting more. In a 2010 study published in the journal Obesity, dieters who were restricted from eating a small dessert were more likely to be left “wanting” than those who had a bite of sweets. Eliminating your favourite foods can be a recipe for disaster and may create an obsession.

Personally, I can’t keep to resolutions. As I get older (translation: injuries that take longer to heal), I occasionally cut myself some slack and allow my body a break to recharge for a week. But, that doesn’t mean I do nothing. I still stretch in bed, do breathing exercises, or take long strolls and get to know the neighbourhood dogs.

After all, you’re not participating in a sprint to get fit. Rather, we’re all runners in this slow, steady marathon for better health. There are no winners or losers, just healthier, trimmer individuals and less medical expenses.

On that note, here’s wishing readers a happy new and fit year ahead!

Contributed yy Revathi Murugappan

The writer is a certified fitness trainer who tries to battle gravity and continues to dance, but longs for some bulk and flesh in the right places. She hopes to do one final dance in 2014 before gracefully bowing out from stage to make way for the next generation.

Yasukuni glorifies Japan's inglorious past

Japanese Ghost: Yasukuni Shrine

In the field of diplomacy, Japanese Prime Minister Shinzo Abe could be better described as "Downturn Abe".

His visit to the Yasukuni Shrine is a calculated rebuff to those in Japan who seek better diplomatic relations and warms the hearts of those who want Japan to be a major military power and jettison any constitutional restraints preventing this.

The Yasukuni Shrine does not serve the same purpose as Arlington National Cemetery in the United States, or the Cenotaph in the United Kingdom. No bodies are buried at Yasukuni Shrine. Japan's head of state refuses to visit. Indeed, no emperor has set foot inside the shrine since 1975, three years before the souls of war criminals were interred there by Shinto priests. News of the enshrinement was kept quiet for months.

The late emperor Hirohito refused to go there after convicted war criminals, seven of whom were hanged, were secretly enshrined in 1978, joining about 2.5 million other Japanese who died in battle in the 19th and 20th centuries.

Hirohito had paid his respects at Yasukuni eight times after the war but made his final visit in 1975 by which time, according to palace documents, he became disillusioned with the way the shrine was being managed and what it was trying to represent.

His son, Emperor Akihito, has never visited.

Japan does have a national cemetery, with the remains of the war dead, in Chidorigafuchi, just up the road from Yasukuni. Few politicians visit.

Yasukuni has a specific role: It pays homage to, and celebrates, unapologetic militarism. This piece of Tokyo real estate, close to the Imperial Palace, with its broad avenue lined by cherry blossom trees, is considered holy ground by extreme nationalists.

It is a shrine dedicated to glorifying war, empire and unrepentant militarism.

It is a privately run shrine that enjoys the close patronage of the Japan Association of War Bereaved. The association has, and continues to enjoy, close ties to the governing Liberal Democratic Party.

The Yushukan museum, attached to the shrine, is a land of make-believe for militarists. It claims that Japan was forced into war by the US, and that Tokyo waged an honorable campaign to free Asia from white European colonialism. This time frame, conveniently, leaves out the rapacious behavior of Japanese troops in China before Pearl Harbor.

A Zero fighter aircraft greets visitors at the museum's entrance. No mention is made of the Nanjing Massacre or the razing of Manila. A giant mural depicts the Battle of Tokyo Bay. No battle ever took place.

During World War II, a ballad popular with Japanese troops heading off to fight had the following refrain: "You and I are cherry blossoms of the same year. Even if we're far apart when our petals fall, we'll bloom again in the treetops of Yasukuni Shrine."

Abe is nurturing the roots of those cherry blossom trees.

By Tom Clifford, a senior copy editor of China Daily USA

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Japan PM Abe's visits to Yasukuni glorifying Japan's war criminals, stirs new tension in Asia!

Japan's Prime Minister Shinzo Abe (2nd L) is led by a Shinto priest as he visits Yasukuni shrine in Tokyo December 26, 2013. [Photo/Agencies]

Exclusive interview: Abe accused of internationally insulting China and ROK CCTV News - CNTV English

Serious consequences warned after Abe pays war tribute

Shinzo Abe stunned the international community on Thursday by making himself the first sitting Japanese prime minister in seven years to visit a shrine that honors 14 World War II Class A war criminals among the country's war dead.

The abrupt move — widely viewed as rewriting public memory on Japan's militaristic past — enraged Japan's victimized neighbors including China and South Korea and disappointed Japan's traditional ally the United States.

Observers said the hard-core nationalist Abe is ruining the stability of Northeast Asia and that he seems to believe it is worthwhile to sacrifice honesty about history in order to revitalize Japan's assertive style of expansion before World War II.

Foreign Minister Wang Yi summoned Japanese Ambassador to China Masato Kitera to lodge a strong protest on Thursday. Beijing vowed zerotolerance for Abe's touching the bottom of the bilateral relationship, and for betraying the commitment of his government and his predecessors, he said.

Japan must bear "full responsibility for the serious political consequences" of the visit, he said, adding Abe's action has pushed Japan in an "extremely dangerous" direction.

The shrine used to serve as a spiritual tool and symbol of Japanese militaristic aggression, and Abe's pilgrimage is "a flagrant provocation against international justice", Wang said.

South Korean Culture Minister Yoo Jin-ryong said in a statement that "our government cannot repress lamentation and rage over Abe's paying of respects at the Yasukuni shrine, which glorifies its colonial aggression and enshrines war criminals".

A few hours after Abe went to the shrine, the US Embassy in Japan released a written statement saying that "the United States is disappointed that Japan's leadership has taken an action that will exacerbate tensions with Japan's neighbors."

Washington hopes that Japan and its neighbors will "find constructive ways" to deal with sensitive issues from the past, the statement said.

Yang Bojiang, deputy director of the Institute of Japan Studies at the Chinese Academy of Social Sciences, said Abe's visit will deal a heavy blow to Japan's international image and further isolate the country.

"Abe is risking support from within both Japan and the United States, and his political life will come to an earlier end," Yang warned.

Japan has strained its diplomatic relationships with China, South Korea and Russia in the past two years because of disputes over islands and historical issues, and the situation has also been a headache for Washington.

James Fallows, a national correspondent for The Atlantic Monthly, said, "there is almost nothing a Japanese prime minister could have done that would have inflamed tempers more along the Japan-China-South Korea-US axis than to make this visit".

"Americans who visit the ‘historical' museum at the shrine (as I have done) will note its portrayal of Japan being "forced" into World War II by US economic and military encirclement," Fallows wrote in his latest online article.

Abe is deliberately stirring up the situation to "make sure the tension does not fade away", said Feng Wei, a professor of Japanese studies at Fudan University in Shanghai.

"Because there will be no more excuses for his plan of revising Japan's pacifist Constitution if there is no tension in Japan's neighborhood," Feng said.

The visit was made as Abe's public support this month dropped to a record low since he retook office last December.

Akihiro Nonaka, a professor at the School of Political Science at Waseda University in Tokyo, said "the enshrining of the Class A criminals is unconstitutional, according to Japan's Supreme Court".

"He does not show respect for the countless Asian people who died in the war," Nonaka added.

Zhou Yongsheng, a professor of Japanese studies at China Foreign Affairs University, said what is behind Abe's pilgrimage is the accelerating pace of the Japanese government in seeking a right-wing style of governing, which is "bringing a huge threat to regional peace".

"As Abe is bent on eliminating all legislative restrictions against Japanese armed forces waging a war, the international community will be unable to rein in Japan from taking such a dangerous step," Zhou warned.

- China Daily USA

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