Money, money, money ... Love of money is the root of all evil !

Lets not use Money as an all-powerful weapon to buy people

ONE can safely assume that the subject of money would be of interest to almost all and sundry. ABBA, the Swedish group, sang about it. Hong Kong’s canto pop king, Samuel Hui made a killing singing about it. Donna Summers, Pink Floyd, Dire Straits, Rick James and quite a few more, all did their versions of it.

Is money all that matters? The ‘be all and end all’ of life?

This will certainly be a fiercely-debated subject by people from both sides of the divide; the haves and have nots. Just last week, my 12-year-old asked if the proverb Money is the root of all evil is true. Naturally, like most kids of his generation, he would not have a clue as to how difficult it is for money to come about. Or why, when it does come about, it has the power to make and break a person. To a Gen-Z kid, the concept of having to ‘earn’ money is somewhat alien. Simply because everything he ever needs and beyond is ‘magically’ provided for.

Forget about teaching this generation to earn their keeps, just expecting them to pick up after themselves is a herculean ask. But we are not here to talk about that, instead, is money really the root of all evil? Perhaps, the proper answer would be ‘the love of money is’.

Let’s see what sort of evil comes with this love of money. Top of mind would be corruption, covetousness, cheating, even murder, just to name a few. These, of course, are of the extreme.

What about at the workplace? How does the love of money or rather the lure of money affect the employment market? Let me take on a profession closer to my heart, the advertising industry. Annually, our varsities and colleges churn out thousands of mass communication and advertising grads. Of these, only a handful would venture into the industry. Where have all the others gone?

A quick check with fellow agency heads reveals that many have opted to go into the financial sectors as the starting packages are somehow always miraculously higher than those offered by advertising agencies. A classic case of money at work. For those who have actually joined the ad industry, some get pinched after a while because of a better offer of ... money, and more. (As if this is not bad enough, the “pinchers” are often not only from within the industry but are clients!)

The fact is there is absolutely nothing wrong in working towards being the top of one’s profession and getting appropriately remunerated for it. The problem starts when money is used as the all-powerful weapon to ‘buy’ people. Premium ringgit is often paid to acquire many of these hires, some of whom, unfortunately, are still a little wet behind the ears. Paying big bucks for talent is all right, as long as the money commensurate with the ability and experience of the person.

Case in point is if an individual is qualified only as a junior executive with his current employer, should he then be offered the job as a manager and paid twice the last drawn salary? All because some of us are just so short on resources.

Now, hypothetically, if this person was offered the managerial post anyway, would he be able to manage the portfolio and deliver what is expected of him? Would he, for instance, ask what he needs to bring to the table? After all, he has suddenly become the client service director and draws a salary of RM20k a month. Does he actually need to bring more new businesses, or what? We can call ourselves all sorts of fancy titles but the point is we have got to earn it. As they say, the proof of the pudding is in the eating.

Having served on the advertising association council for the past nine years and presiding over it the last two, it concerns me greatly to see the how money is affecting and somewhat thinning the line of qualified successors to the present heads.

The lack of new talents coming into the ad business is increasingly worrisome. Though it may look a seemingly distant issue to most clients, they must now take heed. The agencies are business partners and if there is going to be a dearth of talents it will surely affect the clients’ business in the near future. So rather than pinching the rare good ones from the agencies, would it then not be in the clients’ best interest to instead remunerate the agencies so to secure better and higher standards of expertise? Food for thought, eh?

Pardon me for being old school. I am a firm advocate of the saying that one should not chase money. First learn to be at the top of your trade and money will chase you. Then again, we are now dealing with and learning how to manage the present generation. A generation of young, smart, fearless, and somewhat impatient lot who may not be as loyal as their predecessors. A generation that loves life and crave excitement. Adventure is in their blood and ‘conforming’ is a bad word. And money, lots of it, makes the world go faster for them.

As elders, we need to look hard and deep into how to inculcate the right value of money in this new generation. These are our children. They are the future. If we make no attempt to set this right and instead keep on condoning the practice of over-remunerating them, we will be in trouble. The fact that Malaysia will soon have to compete in the free-trade region further allows money to flex its muscles more. I shudder to think what would happen to our young ones if we keep on mollycoddling them with the wrong idea that they ought to be highly paid just for breathing.

Folks, my sincere apologies if I have inadvertently touched some tender nerves but a wake-up call this has to be. For our dear clients, think about the proposition to review your agency’s remunerations – upwards I mean. This, over taking people from the industry, will save you more in the long run.

For those of us in the agencies, let us keep polishing up our skills and not let money be the sole motivator. If you are good, others will take notice. Work hard, the rewards will come. Just exercise some patience.

I leave you with a saying that one Mr Jaspal Singh said to me when I was a rookie advertising sales rep with The Star eons ago: “Man make money, money does NOT make a man”. (Or woman, of course.)

Till the next time, a very Happy Deepavali to all.

God bless!

 By Datuk Johnny Mun, who has been an advertising practitioner for over 30 years, is president of the Association of Accredited Advertising Agents. He is also CEO of Krakatua ICOM, a local ad agency.

Burglar-proof your home

Fending off thieves need not be expensive

PROTECTING a home from break-ins is high up on everyone’s priority list.

But fending off burglars and thieves doesn’t always require one to buy expensive security systems, or plonking down cash to turn houses into impenetrable forts.

The following are some simple, inexpensive ways to burglar or theft-proof your house against unwanted intruders.

Reinforce the doors and locks

According to the The Telegraph’s “How to burglar-proof your home - tips from an ex-thief,” a shabby-looking door is an open invitation for thieves.

“If your front door looks tatty, or if it only has one cylinder lock instead of a cylinder lock plus deadlock, it will catch a thief’s eye.

Marilyn Lewis of MSN Real Estate points out that thieves generally prefer to use the front door.

“Creeping out a window is hard, and it’s far more difficult when carting out a load of loot. Thieves typically test a house by first ringing the bell to ensure no one’s home, then trying the door handle and perhaps putting a shoulder to the door to see how solid and how firmly attached it is.

“To enter, the usual tool is a pry bar or a strong kick of the boot. Sadly, many doors fly open easily.”

Reinforcing your front entrance with a steel gate is a popular and common option to protect your front door.

Secure the perimeter

According to the Malaysian Department of Statistics, the bulk of burglaries tend to take place in the night rather than in the day. According to its Crime Index for the year 2009, a total of 27,060 burglaries took place in the night compared with 11,396 burglaries in the day.

This clearly justifies the need to reinforce the security around your home.

“Replacing porch lights and other outdoor lights with motion-sensor lights is cheap and easy,” writes Lewis.

With the bulk of burglaries taking place in the night, it makes sense to “light up the house,” says ABCNews.

“Scare off those burglars with motion-sensor lights. Look for ones with adjustable sensitivity to avoid getting a false alarm from things like tree branches rustling. And keep the outside of your home illuminated an all sides using energy-efficient compact fluorescent,” it says.

Buying a good alarm system is also a viable option – provided it doesn’t cost you a bomb. Lewis says many people spend thousands of dollars buying, leasing and installing electronic alarms, and then sign contracts requiring them to shell out thousands more to a company that monitors the alarm.

“A 30-second alarm blast should scare away intruders. Also, newer alarms can be programmed to do what monitoring companies do first anyway: phone you (or text you) when the alarm has been tripped.”

Make the house seem “lived in”

Even if you’re not home (be it out at work or away on vacation), don’t give the impression that there’s no one at home.

“Make sure you don’t give obvious clues that you’re not home. Turn down the telephone ringer, so burglars won’t hear you aren’t there. Make the house seem like someone is home with lamps or a radio on a timer,” says ABCNews. “(Also) don’t leave mail piled up in the mailbox if you’re away. Again, you’re telling the thieves what’s going on, that you’re not home,” it says, adding that if you do go away on vacation, “don’t blab on Facebook when you’re leaving town.”

If you have newspapers delivered to your home, inform the vendor that you’ll be away, or get your neighbour to remove them from your doorstep.

Says Lewis: “When you’re gone, don’t let stuff like newspapers, real-estate cards and pizza fliers accumulate in front of your door.

“Leave a vehicle in your carport or in front of the house if possible. Ask a neighbour or friend to help you out by parking there. Get friends to pick up newspapers, cut the grass, water plants, feed pets and open and close curtains, varying their routine to add a note of unpredictability if possible.”

 Get a dog

Owning a dog is an inexpensive and effective way to keep robbers at bay.

While owning a dog may not make your property impregnable it can, however, make the home less approachable

ABCNews, in its article “5 Ways to Avoid a Break-In: Confessions of an Ex-Burglar,” speaks to a former convict that actually confirms this fact: “No burglar wants to deal with a dog and so won’t take the chance and probably will avoid the neighbors’ houses, too.”

Lewis, meanwhile, notes that while owning a dog may not make your property impregnable, it can, however, make the home less approachable.

“You don’t want a pooch? That’s okay. Post a “beware of dog” sign anyway.”Lewis cites Chris McGoey, a security expert and consultant who doesn’t have a dog, but owns a sign and makes a point of asking service people to wait before entering his property, so that he can “put the dog in the house.”

“The sign is cheap. It makes people think twice,” says McGoey.

By Eugene Mahalingam The Star/Asia News Network

Is having a car still a symbol of freedom?

HAPPY 2113! Rest assured there is no typo error on the intended year of the greeting. I am wishing everyone a Happy 2113 at the beginning of 2013, to invite you to an adventurous ride to see the world 100 years ahead.

Imagine yourself embarking on a flying public vehicle that can carry you almost anywhere without the hassle of traffic jams. Late and missed appointments will be a thing of the past.

With an effective and efficient public transportation system in place, using your own vehicle other than for leisure or emergencies would seem unnecessary.

Imagine that the highways, car lanes and open car parks that once filled the landscapes are now replaced with parks, pedestrian friendly streets, public halls, malls, cafés and restaurants.

Travelling far to enjoy a good meal or watch a movie at the cinema becomes a distant past.

With ample time at hand, you can even catch up with colleagues, friends or family members at these easily accessible and beautiful sites or if you prefer, indulge in your favourite sports such as jogging, cycling, etc.

Now, that is creating true work-life balance.

This scenario sounds like a fantasy but it may become a reality in 2113, a hundred years from now. A hundred years ago, the sky was the limit.

Today, outer space is the limit. With the advancement of technology nowadays, there is no limit to our imagination.

However, we do not need to wait a hundred years to enjoy such a lifestyle. We can have a city with a hassle-free public transportation system if we start planning and building it now.

Efforts must be made before we can move towards a world-class city where the citizens can travel freely despite the growing population.

To achieve this, one of the areas that everyone can contribute is to reduce the usage of private vehicles which is currently the main mode of transportation in our country.

Every year, we have more than 600,000 new vehicles joining the traffic league.

Imagine what will happen to our traffic condition 100 years later if this number keeps increasing?

The strong demand for cars is understandable as cars have long been associated with the symbol of freedom and independence. This symbol is further hyped in many movies such as the James Bond series and associated with many famous celebrities including James Dean.

Today, we are still embracing a vehicle-centric culture. Given a choice to pick between a self-owned vehicle or a self-owned property, the vehicle always gets the thumbs up especially for the younger generation. The young ones plan for the wheels they ride in but give less attention to the homes they live in.

According to the 10th Malaysia Plan, our public transportation usage has only reached 12% in 2009. Our government aims to increase it to 30% by 2015. In other vibrant cities such as Hong Kong and Singapore, their public transportation modal shares are about 90% and 60% respectively. In terms of car ownership,

Malaysia has a ratio of 200 cars for every 1,000 people, compared with Hong Kong’s 59 cars per 1,000 residents, and Singapore’s 117 cars per 1,000 residents.

With the number of vehicles rising significantly in our country, there is little room left for a car to continue being a symbol of freedom as portrayed in James Dean’s movies. Where is the freedom in owning a car if it is common to have long queues on our roads and our car is caught in traffic congestion?

Even in America, where the population is traditionally obsessed with cars, the Frontier Group and US Public Interest Research Group found that, Americans between 16 and 34 years old have in fact drove 23% fewer miles in 2009 compared with 2001. Meanwhile, they increased bicycle riding by 24% and their mileage on public transport by 40%.

To effect these similar changes in our country, a comprehensive and efficient public transportation network must be provided. One of the notable efforts made is the the Mass Rapid Transit (MRT) project.

The Sungai Buloh-Kajang line which is expected to be completed in 2017, is purportedly able to serve a population of 1.2 million people and attract 400,000 passengers per day.

The announcement on the alignments of Line 2 and Line 3 next year is a good move to transform our transportation landscape.

As we wait for the completion of the MRT networks, other alternatives such as providing more feeder buses and taxis, or extending the current number of our LRT coaches should be considered.

The 2113 scenario with all its sophistication and engaging living environment is a lifestyle worth pursuing. Best of all, we do not need to wait 100 years to enjoy this lifestyle if the public transportation projects can be expedited. It is done in many great cities, why not our own cities?

Today’s infrastructure is built for decades to come, it is meant to support the demand and growth of our future generation. A comprehensive public transportation system will be the answer to the challenges posed by a world class and people-oriented city. And the true symbol of freedom is captured when you are able to speed on an MRT which bypasses the cars stucked in the traffic below. ·

 Food for thought  By DATUK ALAN TONG

FIABCI Asia-Pacific regional secretariat chairman Datuk Alan Tong has over 50 years of experience in property development. He is also the group chairman of Bukit Kiara Properties. For feedback, please email feedback@fiabci-asiapacific.com.

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